Reading Time: < 1 minutes


Imperfect Produce, a start-up in the San Francisco Bay Area, sells “cosmetically challenged” fruit and vegetables that would have been discarded due to their appearance. The company delivers boxes of ugly produce to people’s doorsteps, offering a large box of mixed produce for $18 and a small box of fruit for $12 a week. While the concept has been well-received in food-obsessed San Francisco, mainstream supermarkets have hesitated to stock imperfect produce. Imperfect Produce is part of a larger movement to combat food waste, which is increasingly seen as an epidemic.