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Many businesses have moved into creating a more sustainable work environment while also emphasizing the importance of being aware of food waste throughout the country and doing what they can in order to combat that. In order to spread the word businesses often use incentives to encourage customers to practice these things as well. A lot of this is done through price incentives- reducing the price of an item that is past of close to an expiration date. The article continues to review how to get people actively involved in the prevention of food waste. Sadly, not all businesses have this mindset. Some are doing what they believe “is best for the company” and putting food waste and environmental efforts on the back burner. This way of doing things is outdated because shopper ultimately are looking to make a difference and lean toward companies that do that.