Celebrities like Ellen DeGeneres, Portia de Rossi, Shaun White and Shawn Mendes are teaming up with Shelf Engine to bring awareness to the issue of food waste.  Shelf Engine’s automation technology uses statistical models and AI to deliver the perfect amount of food to grocery stores. They guarantee the sale of each product and will buy back any products not sold. I think this is a good start to reducing food waste, it provides incentives for the grocery stores to start taking a stand against wasting food. They have also saved about 1 million pounds of food from going into the landfills. It’s a low risk and high quality investment that people can feel good about supporting. I think it is also a smart move to use celebrities to promote Shelf Engine since they are big names that people can trust.

https://www.waste360.com/food-waste/ellen-degeneres-portia-de-rossi-shaun-white-and-shawn-mendes-unite-eliminate-food-waste