A “pay what you feel” grocery store has opened in Vancouver, Canada specializing in rescue-based foods that would have otherwise gone to landfills. The market’s foundation comes from the Food Stash Foundation, a group aimed at reducing food waste and food insecurity. People can donate any type of perishable food, and others can pay only what they can. This business model strips away the stigma of not being able to afford food while reducing waste at the same time. The market is open weekly for customers to come for food, education, and security. 

‘Pay what you feel’: Vancouver market tackles food waste, food insecurity