Fruits and vegetables are one of the highest wasted foods in the supermarket and the way of change is coming. Within the UK a collection of supermarkets are enacting change in the food retail industry. The stigma of ‘best-by’ and ‘used-by’ dates are being confronted by UK supermarket Sainsbury. The supermarket is changing the labels to lessen food waste and attract more customers to purchase current goods. Sainsbury is one of multiple stores dedicated to limit food waste and to help the environment.

https://www.newfoodmagazine.com/news/167589/sainsburys-best-befores/