Investors see reducing food waste as a sound investment. The food sharing app OLIO announced its 43 million dollar round of investment which will help expand the food saving company to more markets and increase their ability to reduce food waste. OLIO provides a way for households and businesses to share food that would otherwise be wasted.  The meat and potatoes of the story was not on how the app can reduce food waste, but the increasing financial incentive to work with food waste programs. OLIO has shown how to make financial sense out of getting communities to save food and are currently working on expanding to more international markets, with ten key markets outlined so far. By providing a training program for community members, “Food Waste Heroes” gives  individuals, restaurants, and large scale groceries in-depth knowledge on how to share wasted food. Tesco being the latest one to implement Olio across its thousands of stores. By working with grocery stores and restaurants, Olio has created a community minded approach to reducing food waste. One that can only work if tens of thousands of stakeholders are working together.

Oliver Morrison, September 8, 2021 ‘Growth over the last year has been nothing short of phenomenal’: Food app celebrates investor backing as food waste witnesses ‘step change’ in attitudes - Food Navigator - https://www.foodnavigator.com/Article/2021/09/08/Growth-over-the-last-year-has-been-nothing-short-of-phenomenal-Food-app-celebrates-investor-backing-as-food-waste-witnesses-step-change-in-attitudes